AI Insights · Timothy · July 2024
Europe's Top Drawing & Coloring Apps in Q2 2024: A Sensor Tower Analysis
Sensor Tower's Q2 2024 report highlights the performance of the leading Drawing & Coloring apps in Europe, with insights into downloads and active users.
Drawing & Coloring apps continue to captivate users across Europe, and the second quarter of 2024 has seen notable trends in this creative category. Data from Sensor Tower provides a closer look at the top five apps in the market.
Pixel Art - Color by Number by Easybrain showed a fluctuating download trend, peaking at 259K in the last week of June. Weekly active users grew consistently, reaching 3.1M by the quarter's end. Revenue saw a slight downward trend, finishing at 11K in the final week.
Zego Studio's Color ASMR: Painting Book had an impressive download spike in early April with 220K, followed by a decline and a sharp drop to 58K in late June. Weekly active users peaked at 1.8M in early June but dropped to 1.6M by the quarter's close.
Flag Painting Puzzle by Bravestars Publishing saw a surge in downloads in May, reaching 229K, and active users rose to 721K in the last week of June. Revenue, while starting modestly, ended the quarter on a higher note at 379 USD.
CrazyLabs LTD's Phone Case DIY experienced a steady download count, with a notable increase to 167K in the final week. Active users showed a gradual increase, ending at 587K. Revenue observed a slight upward trend, concluding at 386 USD in the last week.
Lastly, Happy Color®: Coloring Book from X-FLOW presented a steady download rate, with a rise to 114K in the last week of June. Weekly active users saw a slight decline to 2.3M. Revenue trends were relatively stable, ending at 2.6K for the quarter's final week.
For more insights and detailed app performance metrics, Sensor Tower's platform remains the go-to source for industry data and analysis.